Email marketing remains the cornerstone for driving repeat customers in online retail globally. For Shopify store owners, selecting the right email marketing app is not just about sending emails; it’s about crafting personalized experiences, nurturing customer relationships, and driving sales with precision.
This guide spotlights the best email marketing apps for Shopify, each offering unique features and seamless integration to help store owners boost customer engagement and increase repeat sales.
Top Email Marketing Apps for Shopify Stores
ShopAgain offers a comprehensive solution for Email, SMS, and WhatsApp marketing and customer support tailored for Shopify stores. With its dedicated Shopify app, ShopAgain ensures you maintain constant communication with your customers throughout their journey, from account creation to post-purchase interactions.
- Campaigns: Use email to easily reach your customers with special promotions or product launches. This channel offers the ability to execute highly targeted and effective marketing strategies, ensuring that you connect with your customers in a more personalized and impactful way.
- Automations: Set up automatic emails to help your customers along their shopping journey. For example, if someone leaves items in their cart without buying, you can automatically send them a reminder. You can also suggest related products they might like after they’ve made a purchase. Plus, if there are items they buy regularly, you can remind them when it’s time to buy again.
- Customer Segmentation: Organize your customers based on their shopping habits, needs, and preferences. Then, send them tailored messages that feel personal, just like a friendly note. This way, you’ll see more customers getting interested in your online store and an increase in sales, all because you smartly grouped them based on what they like. You can use segments in Campaigns and Automations.
- Managed Email Deliverability: Use industry best practices like SPF and DKIM authentication to make sure your emails get delivered properly and don’t end up in spam. Our team keeps an eye on how well your emails are being delivered and will tell you if there’s a problem. Use smart batch sending to automatically deliver emails over days to stay out of spam filters.
- Detailed Analytics: ShopAgain provides in-depth analytics to track the performance of your messaging campaigns. You can view metrics such as open rates, click-through rates, and conversion rates, giving you valuable insights into customer engagement. This data allows you to fine-tune your future campaigns for maximum impact and effectiveness.
ShopAgain’s integration of Email, SMS, and WhatsApp into one platform makes it an essential tool for Shopify store owners looking to streamline their marketing and customer support efforts.
Klaviyo is one of the most popular email marketing apps for Shopify. Just like ShopAgain, it’s got a lot of the features you might expect from a solid marketing platform – email templates and segmentation, automations, and SMS marketing.
Klaviyo is expensive and is generally suitable for larger ecommerce businesses. Support is slow for smaller customers and you may have to hire experts to set up your account.
- Data Syncing: Bring together data from Shopify and other apps, including website activity, tags, product catalog, and coupons, into one place.
- Segments: Create segments using historical and real-time behaviors for better targeting
- Campaigns and Automations: Klaviyo offers the ability to send both campaigns and automated messages tailored to each customer’s journey. This feature allows for more personalized and relevant communication based on individual user interactions and behaviors.
- Email Templates: Built-in templates like Welcome, Back in Stock, Browse Abandon, and Price DropBuild coupon codes for automated flows and campaigns for easier tracking
- Integrations: Klaviyo boasts of the biggest integration library with other shopify apps in the ecosystem.
Mailchimp needs no introduction. They are the most widely known email marketing software out there. However, they are a general-purpose email marketing platform and lack an ecommerce focus. Lately people have had a lot of platform issues and their ratings have been falling.
- Automations: Launch email automations like abandoned cart, welcome, and re-engage customers.
- Content Studio: Access your creative assets in Content Studio for instant reuse across channels.
- Data Insights: Leverage insights powered by data from millions of campaigns in your industry.
- Popups: Pop-up forms and landing pages come pre-built and ready to publish in seconds.
Omnisend is another popular marketing app on Shopify. They support email, SMS and push notifications.
- Email Editor: Drag-and-drop email builder to create beautiful emails with ease, with hundreds of templates to choose from
- Automations and Campaigns: Pre-built automation workflows to send emails on autopilot
- Powerful ecommerce features: Unique discount codes, gamified popups like Wheel of Fortune, dynamic content blocks, and more
- Customer Segments: Audience segmentation to tailor your emails to specific customer groups
- Ads Sync: Google ads and Facebook custom audiences integrations to find lookalike audiences and reach more potential customers.
5. Shopify Email
Shopify Email is a user-friendly tool that helps you keep in touch with your subscribers and build strong relationships with your customers. It has ready-to-use templates and an easy visual editor, making it simple to begin.
Shopify Email offers only email as a channel, it is a good way to start, but these days you often have to rely on multiple channels like SMS, WhatsApp or push notifications.
- Email Campaigns: Send branded emails to segments of customers directly from Shopify.
- Templates: Use email templates for products, sales, restock, holidays, events, and more.
- Personalization: Personalize your subject line, preview, and body text with customers’ names.
- Analytics: Track results like click-through rates, products added to cart, and purchases.
ActiveCampaign shines when it comes to customer relationship management. The app’s standout feature is its CRM functionality, which enables you to manage sales funnels and customer databases across different channels on top of email marketing.
ActiveCampaign is another general purpose marketing tool that lacks the ecommerce focus. People have reported deliverability issues and a lack of customer support. They are also more expensive than the other products on this list.
- Automatically trigger abandoned cart email automations to increase checkouts
- Convert one-time buyers into repeat customers with up and cross-sell automations
- Send shoppers SMS discounts inspired by their past purchases
7. Constant Contact
Constant Contact is one of the oldest email marketing providers, dating back to 1995. Constant Contact helps you simplify and supercharge your digital marketing efforts. They offer both email and SMS marketing.
- Multiple channels: Automate email & SMS messages to customers who join your list, or take action.
- Abandoned Cart Reminders: Reclaim revenue with automated abandoned cart reminders.
- Product blocks in emails: Promote your store with drag-and-drop product blocks for images and prices.
- Analytics: Track the impact of your campaigns and sales details with ecommerce reporting.
Drip analyzes your Shopify data to find your best customers and turns them into pre-built segments, so you can sell more to customers with email marketing. With Drip’s Shopify templates, it takes minutes to create welcome email workflows and abandoned cart automations.
- Free templates: Workflow templates made for Shopify for welcome, cart abandonment, and back-in-stock.
- Email Editor: Drag and drop your store products into emails and use liquid for personalization.
- Segmentation: Real-time segmentation based on all your Shopify store and customer data.
- Popups: Popups, quizzes, surveys, and forms you can activate in your store in minutes.
In summary, the advantages of email marketing are undeniable for Shopify stores in 2024, offering a powerful tool to enhance customer engagement and fuel business growth.Email marketing stands as a key driver in converting one-time buyers into lifelong customers.
However, with the changing landscape, it is important to consider multiple factors while choosing a marketing solution including the availability of other channels like SMS and WhatsApp, pricing, and customer support.
ShopAgain is an emerging email marketing app with its comprehensive integration of Email, SMS, and WhatsApp marketing, all customized for Shopify. It stands out for its user-friendly campaign creation, advanced automation, precise customer segmentation, and its commitment to ensuring dependable email delivery and excellent customer support.