BlogECommerceTop 10 Mailchimp Alternatives in 2024

Top 10 Mailchimp Alternatives in 2024

In today’s competitive eCommerce landscape, effective email marketing can significantly boost your business. Mailchimp is a popular choice for many, but it may not always meet your specific needs, especially when using WooCommerce. Whether you’re frustrated with Mailchimp’s pricing changes, feature limitations, or customer service, exploring alternatives can offer you better value and functionality. In this blog post, we’ll delve into the top 10 Mailchimp alternatives for WooCommerce email campaigns.


Our top pick is ShopAgain, an all-in-one marketing and support automation platform. ShopAgain offers Email, SMS, WhatsApp marketing, AI-driven cross-sell recommendations, and advanced features such as WhatsApp & Instagram flow, AI chatbot, and a mobile app. Unique for its built-in advanced customer support solution, ShopAgain integrates marketing and support systems in one place, making it a favorite among several Shark Tank DTC brands. Best of all, its competitive pricing starts at just $19 for WhatsApp & SMS and $0 for emails.


Drip is a robust email marketing platform designed to help businesses create personalized and automated email campaigns. It offers a wide range of features that enable users to engage effectively with their subscribers and drive conversions.

Key Features of Drip

  1. Advanced Automation
    • Drip allows users to set up complex workflows to automatically send targeted emails based on specific triggers such as website visits, email opens, or purchases.
  2. Personalized Campaigns
    • Users can create tailored email experiences using dynamic content based on individual preferences, demographics, or past interactions with the brand.
  3. Detailed Analytics
    • The platform provides real-time tracking and reporting capabilities, including click heatmaps, geolocation data, and email client/device information, to help optimize email campaigns.

Pros of Drip

  • Advanced automation features tailored for e-commerce businesses.
  • Effective audience segmentation for targeted messaging.
  • Seamless integration with various tools and platforms.
  • High email deliverability rates.
  • 24/7 customer support.

Cons of Drip

  • May have a steeper learning curve compared to more basic email marketing platforms.
  • Pricing plans can be higher for businesses with larger subscriber lists.
  • Some users may find the interface less intuitive than other platforms.

Pricing of Drip

  • Starts at $9 per month for unlimited email campaigns.
  • $59 per month for up to 5,000 contacts.
  • Offers a free account with full access to all features for 30 days.
  • Includes A/B testing and unlimited emails in all plans.


ConvertKit is a popular email marketing platform known for its focus on professional marketing email campaigns and automation. It offers a user-friendly experience, making it a preferred choice for bloggers, freelance email marketers, content marketing teams, and startups.

Key Features of ConvertKit

  1. Visual Automation Builder
    • Easily create complex email workflows without any coding knowledge.
  2. Customizable Email Forms
    • Capture leads with customizable forms and set up automated email sequences to nurture subscribers.
  3. Advanced Segmentation
    • Send targeted emails to specific groups within your audience, enhancing personalization and engagement.

Pros of ConvertKit

  • User-friendly interface and clean design.
  • Powerful automation features.
  • Seamless integration with third-party tools and platforms, including WooCommerce.

Cons of ConvertKit

  • Limited free plan with only 1,000 free emails per month and a maximum of 500 subscribers.
  • Basic email editor focusing more on text-based emails rather than visually attractive messages.
  • Higher pricing compared to some other alternatives for advanced features.

Pricing of ConvertKit

  • Free plan includes 1,000 free emails per month for up to 500 subscribers.
  • Paid plans start at $29 per month for up to 1,000 subscribers, offering more advanced features and scalability options.


Moosend is a cost-effective Mailchimp alternative that has gained traction, particularly after its acquisition by Sitecore in September 2021. Known for its user-friendly interface and robust features, Moosend is an attractive option for businesses looking to enhance their email marketing efforts without breaking the bank.

Key Features of Moosend

  1. Drag-and-Drop Email Builder
    • Moosend’s intuitive drag-and-drop editor allows users to create visually appealing emails effortlessly. It supports advanced elements like videos, buttons, countdown timers, and product blocks.
  2. Automation Workflows
    • The platform offers sophisticated automation workflows with a variety of triggers and actions, enabling users to automate complex marketing processes seamlessly.
  3. Pre-built Templates
    • With over 90 pre-built templates, Moosend helps users quickly create professional-looking newsletters and campaigns tailored to specific needs, such as customer engagement and re-engagement.

Pros of Moosend

  • Affordable pricing compared to competitors like Mailchimp and Klaviyo.
  • Advanced segmentation options for targeted email campaigns.
  • Comprehensive real-time analytics and reporting features.

Cons of Moosend

  • Occasional delays reported in the email editor interface.
  • Limited integration options compared to other platforms.
  • Free plan has limitations, requiring an upgrade after 30 days.

Pricing of Moosend

  • Free plan: Includes unlimited emails for up to 1,000 subscribers, with 1 automation workflow, landing page, and contact form.
  • Paid plans: Start at $9 per month for up to 500 contacts, significantly cheaper than Mailchimp’s $50 for the same number of contacts.
  • Custom pay-as-you-go option: Allows users to pay only when they send emails, avoiding extra fees.


MailerLite is a user-friendly email marketing tool that offers a range of features suitable for businesses of all sizes. It is a cost-effective alternative to Mailchimp, providing an easy-to-use platform for creating professional email campaigns.

Key Features of MailerLite

  1. Drag-and-Drop Email Builder
    • Easily design eye-catching emails without any coding skills using the intuitive drag-and-drop editor.
  2. Email Automation Tools
    • Set up automated email workflows to engage your subscribers. Includes A/B testing and advanced segmentation options.
  3. Landing Page Builder
    • Create up to 10 landing pages even on the free plan, capturing leads and converting them into subscribers.

Pros of MailerLite

  • Generous Free Plan: Send up to 12,000 emails per month to 1,000 subscribers for free.
  • User-Friendly Interface: The platform is intuitive and easy to navigate, making it accessible for beginners.
  • Affordable Pricing: Paid plans start at $9.99 per month, offering great value for the features provided.

Cons of MailerLite

  • Limited to Email Marketing: Unlike some competitors, MailerLite does not support SMS or social media marketing.
  • Basic Automation Features: While useful, the automation tools are not as advanced as those offered by some other platforms.
  • No Social Tracking: Reporting and tracking tools lack social media tracking options.

Pricing of MailerLite

  • Free Plan: Supports 12,000 monthly emails for 1 user, including 10 landing pages and basic reporting.
  • Paid Plans: Start at $9.99 per month for unlimited emails, 3 users, and additional features like multivariate testing.


ActiveCampaign is a comprehensive email marketing solution with a built-in CRM, designed to automate and optimize marketing and sales processes for over 90,000 small businesses and brands. It is known for its advanced automation capabilities and seamless integration with various platforms.

Key Features of ActiveCampaign

  1. Email Automation
    • ActiveCampaign excels in email automation, allowing users to create complex workflows with triggers, actions, and conditions.
  2. CRM Integration
    • The built-in CRM helps manage customer relationships by tracking multiple contact points and providing lead scoring functionalities.
  3. Multi-channel Marketing
    • Supports email, SMS, and social media ads (Facebook, Instagram), enabling a cohesive marketing strategy.
  4. Advanced Segmentation
    • Offers robust segmentation options to target specific audience groups based on their behavior and engagement.
  5. Dynamic Content
    • Allows personalized messaging with If/Then/Else logic, tailoring content based on user activity.

Pros of ActiveCampaign

  • Advanced email automation capabilities.
  • Comprehensive CRM integration.
  • Multi-channel marketing support.
  • Detailed analytics and reporting.
  • Excellent customer support and onboarding resources.

Cons of ActiveCampaign

  • No landing page editor.
  • Higher learning curve due to vast functionality.
  • Pricing can be high for advanced features.

Pricing of ActiveCampaign

  • Starts at $12 per month for basic email marketing.
  • $49 per month for more advanced features, including landing pages and integrations.
  • $149 per month for AI features.
  • $259 per month for the most advanced plan.

Sendinblue (Brevo)

Brevo (formerly known as Sendinblue) is an all-in-one email marketing platform designed for small businesses. It offers a comprehensive suite of tools for email and SMS marketing, marketing automation, and customer relationship management (CRM).

Key Features of Sendinblue (Brevo)

  1. Drag-and-Drop Email Editor
    • Easily create email campaigns with a user-friendly drag-and-drop editor.
  2. Marketing Automation
    • Streamline your workflow with advanced automation tools, including workflows and page tracking. Set up sophisticated workflows with various actions and conditions based on behavioral data.
  3. CRM Integration
    • Manage sales and track customer interactions with the built-in CRM. Sync WooCommerce store contacts and track store behaviors for personalized marketing.

Pros of Sendinblue (Brevo)

  • Cost-effective with a free plan that includes unlimited contacts.
  • Supports multiple languages, making it accessible to a diverse user base.
  • Offers a range of marketing channels, including email, SMS, and WhatsApp.

Cons of Sendinblue (Brevo)

  • The free plan is limited to 300 emails per day, which may not be ideal for growing businesses.
  • All emails on the free plan include Brevo branding.
  • Lacks the AI functionality found in some competitors, which can affect deliverability rates.

Pricing of Sendinblue (Brevo)

  • Free plan: Up to 300 emails per day with unlimited contacts.
  • Paid plans start at $25 per month for up to 20,000 emails per month, with no daily sending limit.
  • Advanced features and priority support available in higher-tier plans.


Omnisend is a robust omnichannel marketing automation platform designed specifically for ecommerce businesses. It offers a range of features to enhance your marketing efforts, including email, SMS, and web push notifications.

Key Features of Omnisend

  1. Omnichannel Marketing
    • Supports email, SMS, and push notifications, allowing businesses to reach customers through multiple channels.
  2. Advanced Segmentation
    • Enables businesses to segment their audience based on behavior, purchase history, and other criteria for targeted marketing. Helps in creating personalized messages to increase engagement and conversions.
  3. Automation Workflows
    • Offers pre-built automation workflows for cart recovery, welcome series, and more. Includes conditional logic and A/B testing to optimize campaigns.

Pros of Omnisend

  • Comprehensive omnichannel capabilities.
  • User-friendly interface with drag-and-drop email builder.
  • Advanced segmentation and personalized messaging.

Cons of Omnisend

  • Issues with email deliverability have been reported.
  • Limited integrations compared to some competitors.
  • Advanced reporting features require higher-tier plans.

Pricing of Omnisend

  • Free plan for up to 250 contacts, 500 emails, and 500 web push notifications per month.
  • Standard plan starts at $16 per month for 500 contacts and 6,000 emails per month.
  • Pro plan starts at $59 per month with advanced reporting and other features.


Klaviyo is a powerful email marketing platform designed specifically for e-commerce businesses. It excels in providing advanced automation, segmentation, and integration capabilities, making it a strong alternative to Mailchimp.

Key Features of Klaviyo

  1. Advanced Segmentation
    • Klaviyo allows for deep behavior-based customer segmentation and personalization, enabling highly targeted communication.
  2. Customizable Automation Workflows
    • The platform offers highly customizable automation workflows, catering to complex marketing strategies and personalized customer experiences. Pre-built playbooks like welcome series and abandoned cart emails make getting started seamless.
  3. Real-Time Data Sync and Analytics
    • Klaviyo syncs data in real-time with platforms like Shopify and WooCommerce, ensuring up-to-date insights. Robust reporting and analytics, including click heatmaps and geolocation insights, optimize campaign performance.

Pros of Klaviyo

  • Superior integration with e-commerce platforms like Shopify and WooCommerce.
  • Highly customizable automation workflows.
  • Real-time analytics and data sync for immediate insights.

Cons of Klaviyo

  • Pricing can escalate quickly with the number of contacts and emails sent.
  • Limited support for non-e-commerce channels compared to some competitors.
  • Complexity in setup and customization may require a learning curve.

Pricing of Klaviyo

  • Free plan includes 500 monthly email sends and 150 SMS/MMS credits.
  • Paid plans start at $20 per month, increasing based on the number of contacts and emails sent.

Constant Contact

Constant Contact is an email marketing solution aimed at small to medium-sized businesses. It offers a comprehensive suite of tools including email marketing, website creation, ecommerce solutions, and social media marketing to optimize your digital presence.

Key Features of Constant Contact

  1. Email Marketing Automation
    • Automate common ecommerce emails like order confirmations and abandoned cart reminders, saving time and effort.
  2. Customizable Templates
    • Access a wide range of professionally designed templates that can be easily customized to match your brand.
  3. High Deliverability Rates
    • Ensure your emails reach your customers’ inboxes, enhancing the effectiveness of your campaigns.
  4. Integration with WooCommerce
    • Easily sync customer data using the WooCommerce extension, allowing for targeted email campaigns based on customer behavior.
  5. AI Content Generator
    • Generate messages for email and SMS communication automatically, ideal for small businesses needing quick content ideas.

Pros of Constant Contact

  • User-friendly interface.
  • Affordable pricing options.
  • Advanced AI tools for content generation and segmentation.
  • Seamless integration with Facebook Ads and Google Ads.
  • Excellent customer support.

Cons of Constant Contact

  • Limited customization options.
  • Basic analytical tools compared to other platforms.
  • No free plan, only a 14-day trial period.

Pricing of Constant Contact

  • Email premium subscription starts at $20 per month for 500 contacts.
  • Email plus packages start at $65 per month for 500 contacts.
  • Paid plans start at $12/month for 500 subscribers.
  • Discounts available for prepaid and nonprofit users.
  • Free plan available for 60 days.


In conclusion, while Mailchimp remains a popular choice for email marketing, it may not meet the diverse needs of every business due to limitations in customization, pricing, and features. Exploring alternatives such as MailerLite, ConvertKit, Moosend, ActiveCampaign, Brevo (Sendinblue), Omnisend, Klaviyo, Drip, and Constant Contact can offer more tailored solutions for your WooCommerce email campaigns. These tools provide unique benefits, from advanced segmentation and automation to competitive pricing and user-friendly interfaces.

Among these alternatives, we highly recommend ShopAgain, our all-in-one marketing and support automation platform. ShopAgain excels with its comprehensive features, including email, SMS, and WhatsApp marketing, AI-driven cross-sell recommendations, and advanced functionalities such as WhatsApp & Instagram flow, AI chatbot, and mobile apps. As an official Meta partner for WhatsApp, ShopAgain offers seamless integration and market-leading pricing, starting at just $19 for WhatsApp & SMS and $0 for emails.

The inclusion of advanced customer support solutions within ShopAgain makes it a favorite among several Shark Tank DTC brands. Choosing the right tool is crucial for optimizing your marketing efforts and achieving business growth. What will be your choice? Let us know in the comments!


1. Why should I consider Mailchimp alternatives for WooCommerce? Mailchimp may not meet your specific needs due to pricing changes, feature limitations, or customer service issues. Exploring alternatives can provide better value and functionality tailored to your business.

2. What are some top Mailchimp alternatives for WooCommerce in 2024? Top alternatives include ShopAgain, MailerLite, AWeber, Moosend, ConvertKit, Omnisend, GetResponse, Brevo (Sendinblue), Campayn, Sendlane, SendFox, EasySendy Pro, and EmailOctopus.

3. What should I look for in a Mailchimp alternative? Key factors to consider include pricing, features, ease of use, customer support, integration capabilities, deliverability rates, and scalability.

4. What makes ShopAgain a standout Mailchimp alternative? ShopAgain offers comprehensive features like email, SMS, WhatsApp marketing, AI-driven recommendations, and advanced customer support solutions. It integrates marketing and support systems, with competitive pricing starting at $19 for WhatsApp & SMS and $0 for emails.


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