Grow Your Revenue With Ecommerce Pop-ups
Pop-ups are small boxes that appear on website pages as small advertisements to inform users about the latest offers and discounts and promote products or services.
If you are looking for ideas to increase sales on your eCommerce website? Then Exit pop-ups can be the best weapon to bring back your customers. Let’s read about it.
What is an exit pop-up?
An exit pop-up is a pop-up that gets triggered when the user has an intention of exiting or leaving the current site. It is the last resort to capture the user’s attention in some way or another to keep them on the website.
These pop-ups appear when the visitor is about to reach the X button on the browser and usually cover most of the screen but can be customized according to your requirements.
Pop-ups are often considered intrusive, but if contents are executed properly, they may bring in some good results for you. An excellent example would be sharing a promotional offer using an exit pop-up on an e-commerce website that displays a 25% discount on all purchases using a promo code. This grabs the user’s attention again because it helps visitors save a good amount of money if they buy from you.
4 Effective Types of E-commerce Pop-Ups You Should Use on Your Site
Pop-ups are essential tools that get the marketing job done. These are one of the best ways to convert web visitors into paying users, especially if you are a Shopify merchant. There are countless examples of reported increases in sign-ups, clicks, and conversions after innovative pop-ups were made with modern marketing techniques.
It is not as complicated as it may appear to be. You can start using e-commerce pop-ups on your website even if you are not a marketing expert.
We will discuss four effective types of pop-ups that you can use on your e-commerce site to get those results quickly. Let us begin!
Discounts that are enticing in return for newsletter sign-ups
Offering a good discount is one of the oldest tricks in the book to increase your conversion numbers.
Visitors are more likely to engage with your pop-up if they get something like this in return which is why it is one of the best ways to increase top-of-the-funnel leads and get more newsletter sign-ups.
Apply time-limited offers to prevent visitors from bouncing
A limited period offers urgency and the fear of quickly missing out on getting more conversions.
If your pop-up explicitly mentions that the offer will expire in the next 2 hours, customers are put in a place where they have to make a decision quickly. You can increase the text’s emphasis, “Avail 15% off on your bill if you order within the next 15 minutes,” by adding a countdown within the pop-up.
Increase your memberships with engaging, multistep pop-ups
Multistep pop-ups work well because they keep the customer engaged for longer and maintain their interest in your product or services.
The first step can be simple: asking them if they are interested in availing of an offer, getting access to free resources, or coupons for future purchases. Post that, the user can be presented with an email address request.
Personalized messaging to “wow” repeat customers
Personalization always gets better results than generic campaigns. It is difficult for new visitors to personalize content because you do not know their interests yet.
However, in the case of repeat customers or retargeting, the site and the pop-up content can be personalized and customized for individual users or segments because you now know what they want.
Design Advice for Ecommerce Pop-up Forms for High Conversion Rates
You do not need to be a designer to make a top-notch pop-up form that converts. You need to use the tools available at your disposal efficiently.
Certain design practices are considered good to drive up conversion rates. Let us go over some of them:
Embedding pictures in your form
Pictures create a more lasting impression than simple content and are easy for the brain to process. You should insert high-quality images of your products with a prominent call-to-action button with clear text that is visible.
Make sure that the picture inserted in the form is of the correct dimensions, and test how it looks on different devices before making it live.
Do not include too many fields in your form.
A customer has selective attention and retention spans. If you add too many elements to your pop-up, chances are the users may not even go through them all. This leaves them confused about the purpose of the pop-up, and you do not want that.
Make sure that you only ask for relevant fields from the customer so that it is easier for them to share those details with you without feeling overwhelmed.
Stay on brand
Your e-commerce pop-ups should always complement your website’s and brand’s look and feel. Pop-ups might prove to be counterproductive if they look odd.
Always follow the brand book and guidelines so that the pop-ups you create look visually appealing and, at the same time, get the conversion rates up.
Make it simple for users to expel pop-up forms.
Some marketers avoid using pop-ups because they consider them to be intrusive. This may be quite true if the campaigns are not appropriately handled.
Always make sure that the close (x) icon or button is visible and accessible for the users so that they can continue doing what they were doing on your website before the pop-up gets triggered, in case they are not interested in participating.
Ecommerce Pop-ups can increase leads in your email subscriber list, distribute free resources, reduce abandoned carts, and keep web visitors engaged and interested in your website for longer.
You can choose the e-commerce popup trigger as per your requirement. You can also add delays in your pop-ups. Make sure to add attractive creatives in your pop-ups and keep the content limited to only the relevant information. Always make it easy for the users to exit the pop-up so that the user experience is not ruined.
ShopAgain offers advanced, beautiful e-commerce pop-up that matches your brand’s style and rhythm. Try It For Free
Frequently Asked Questions
Does an email pop-up work?
Absolutely. Email pop-ups are known to increase the size of your email subscriber list substantially. You must ensure that the pop-ups are relevant, visually appealing, easy to complete, and easy to exit.
How successful are pop-ups?
Pop-ups are extremely successful if they are planned, triggered, and managed effectively. Studies have shown that top pop-ups have conversion rates >20%, which is more than other forms of capturing information.
What is a good pop-up conversion rate?
A good pop-up conversion rate is around 10-15%, while high-performing pop-ups can still go much higher than that.
Always be sure to focus on important design concepts mentioned in the article above to increase your conversion rates.
Do email pop-ups work?
Yes, Research says, Email pop-ups convert an average of 6.57% of mobile visitors and 3.77% of desktop visitors. And when you switch from a static signup form to a popup, you can expect a 100% increase in signups.