TikTok Shop, a new social commerce platform from TikTok, has opened beta testing to WooCommerce merchants in the U.S. This is a major development for both TikTok and WooCommerce, and it has the potential to revolutionize the way people shop online.
What is TikTok Shop?
TikTok Shop is a one-stop shop for eCommerce, allowing users to browse, discover, and purchase products directly from the TikTok app without having to leave the platform. Merchants can sell their products through TikTok Shop using in-feed videos, livestreams, and a product showcase tab on their profile page.
TikTok Shop is currently in beta testingin the U.S., but it is already available in several other markets, including the UK, Southeast Asia, and China. In China, TikTok Shop has become a major eCommerce platform, with over $120 billion in gross merchandise value (GMV) in 2021.
Why is TikTok Shop a big deal for WooCommerce Merchants?
TikTok Shop is a big deal for WooCommerce merchants because it gives them access to TikTok’s massive user base, which includes over 150 million monthly active users in the U.S. Additionally, 61% of TikTok users have engaged in eCommerce shopping on the platform, according to a 2022 TikTok marketing science global shopping product study conducted by Material.
TikTok Shop also offers WooCommerce merchants a number of advantages over other eCommerce platforms, including:
- A seamless shopping experience: TikTok users can purchase products from TikTok Shop directly from the TikTok app without having to leave the platform. This creates a seamless shopping experience for users and makes it more likely that they will complete a purchase.
- Powerful discovery tools: TikTok Shop uses TikTok’s powerful recommendation algorithm to help users discover new products and brands. This gives WooCommerce merchants a chance to reach new customers who may not be aware of their brand or products.
- Engaging content: TikTok users are known for their creativity and engagement. WooCommerce merchants can use this to their advantage by creating engaging content, such as in-feed videos and livestreams, to promote their products.
How can WooCommerce Merchants get Started with TikTok Shop?
To get started with TikTok Shop, WooCommerce merchants must first apply to the beta program. If accepted, merchants will need to create a TikTok Shop account and integrate their WooCommerce store with the platform. Once their store is integrated, merchants can start selling their products on TikTok Shop through in-feed videos, livestreams, and their product showcase tab.
WooCommerce Merchants Apply to the Beta Program
Here are some actionables for WooCommerce merchants who are interested in selling on TikTok Shop:
- Apply to the beta program: The first step is to apply to the TikTok Shop beta program. Merchants can do this by visiting the TikTok Shop website and clicking on the “Apply” button.
- Create a TikTok Shop account: Once accepted into the beta program, merchants will need to create a TikTok Shop account. This can be done by visiting the TikTok Shop website and clicking on the “Create an Account” button.
- Integrate your WooCommerce store: Once a TikTok Shop account has been created, merchants will need to integrate their WooCommerce store with the platform. This can be done using the TikTok Shop plugin for WooCommerce.
- Create engaging content: Once your WooCommerce store is integrated with TikTok Shop, you can start creating engaging content to promote your products. This could include in-feed videos, livestreams, or even just educational or entertaining content that is relevant to your target audience.
- Run TikTok ads: TikTok offers a variety of advertising options that can help merchants reach a wider audience and promote their products on the platform. Merchants can run ads on TikTok in the form of in-feed videos, livestreams, or display ads.
TikTok Shop in the US
- TikTok Shop is currently in beta testing in the U.S., but it is already available in several other markets, including the UK, Southeast Asia, and China.
- In China, TikTok Shop has become a major eCommerce platform, with over $120 billion in gross merchandise value (GMV) in 2021.
- 61% of TikTok users have engaged in eCommerce shopping on the platform, according to a 2022 TikTok marketing science global shopping product study conducted by Material.
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