HomePortfolioCase StudyHow the Shark Tank Brand – MinTree Boosted 30% Revenue with Shopagain

How the Shark Tank Brand – MinTree Boosted 30% Revenue with Shopagain


Company: Mintree

Industry: Skincare and Beauty

Platform: Shopify Plus



In the fast-paced world of skincare and beauty, Mintree has emerged as a beacon of innovation and quality. Founded by Kanikka Dewanii, Mintree offers a range of premium skincare products that are both organic and vegan, designed to cater to the modern consumer’s desire for effective and sustainable beauty solutions. 

After a successful pitch on Shark Tank India, where they secured significant investment, Mintree has continued to grow and flourish. This case study explores how Mintree leveraged ShopAgain’s AI-powered marketing solutions to achieve remarkable results in a short period.

Mintree Brand’s fortunes took a remarkable turn when they discovered ShopAgain, a cutting-edge marketing platform that would redefine their approach to customer engagement and revenue generation.

"ShopAgain's tools allowed us to reach our customers more effectively and drive significant revenue growth"
Kanikka Dewaniii
Founder, MinTree

The Challenge: Navigating the Complexities of Customer Engagement

Before adopting ShopAgain, Mintree faced several challenges:

  • Inconsistent Customer Retention: Struggling to keep customers engaged post-purchase.
  • Fragmented Marketing Efforts: Difficulty in effectively utilizing email, SMS, and WhatsApp marketing channels.
  • Low Engagement Metrics: Need to improve email open rates, click-through rates, and overall campaign effectiveness​.


Revenue Growth: Boosting the Bottom Line

Within 30 days of integrating ShopAgain, Mintree experienced a dramatic increase in revenue, with 30.6% of their topline attributed to ShopAgain’s marketing efforts.

  • Enhanced Customer Engagement: Mintree experienced a notable improvement in customer engagement metrics, including increased email open rates and higher click-through rates.

  • Higher Conversion Rates: By leveraging ShopAgain’s targeted marketing automation, Mintree achieved a significant boost in their conversion rates, leading to more effective sales and customer acquisition.

  • Improved Retention: ShopAgain’s retention marketing strategies helped Mintree retain more customers compared to the previous period, reducing churn and increasing customer lifetime value.

  • Cost Efficiency: Mintree reduced their marketing spend while achieving better results, thanks to the efficient and automated campaigns managed by ShopAgain’s platform.

“The abandoned cart recovery feature was a game-changer for us. We saw a substantial improvement in our sales figures almost immediately”
Kanikka Dewaniii
Founder, MinTree

Enhanced Abandoned Cart Recovery: Winning Back Customers

ShopAgain’s automated abandoned cart campaigns led to a 28.6% increase in recovery, significantly reducing lost sales and encouraging customers to complete their purchases.

  • Effective Cart Recovery: ShopAgain’s automated abandoned cart campaigns significantly reduced lost sales by effectively encouraging customers to complete their purchases.

  • Enhanced Customer Follow-Up: The automated campaigns ensured timely and personalized follow-ups with customers, leading to higher recovery rates of abandoned carts.

  • Seamless User Experience: By simplifying the checkout process and reminding customers of their pending purchases, ShopAgain’s campaigns improved the overall shopping experience and boosted customer satisfaction.

Email Marketing Triumphs: Stellar Engagement Metrics

Mintree’s email marketing performance saw significant improvements:

  • Cross-Sell Campaign: Achieved a 63.24% open rate and a 1.35% click rate, effectively promoting additional products to existing customers.
  • Abandoned Cart Series: Notched a 61.37% open rate and a 1.61% click rate, successfully reminding customers to finalize their purchases.
  • Welcome Series: Recorded a 48.75% open rate and an impressive 3.17% click rate, making a strong first impression on new subscribers​​.
"The personalized email campaigns have been instrumental in engaging our customers and driving conversions, We now have a more streamlined and effective communication strategy that resonates with our audience."
Kanikka Dewaniii
Founder, MinTree

WhatsApp Marketing Success: High Engagement and Retention

Mintree’s WhatsApp marketing efforts yielded outstanding results:

  • Delivered Rate: Maintained a remarkable 98.9% delivery rate.
  • Click Rate: Achieved a notable 6.86% click rate, driving customer actions.
  • Unsubscription Rate: Kept low at 0.3%, indicating high customer satisfaction and relevance of messages​.

A Transformative Partnership

Mintree’s collaboration with ShopAgain has been a game-changer. By leveraging ShopAgain’s advanced marketing automation tools, Mintree not only improved their engagement metrics but also significantly boosted their revenue and customer retention.

Mintree’s journey with ShopAgain showcases how strategic use of marketing technology can transform customer engagement and achieve remarkable business growth in a short period.