6 Ways to Increase Customer Engagement Through Email Marketing
Ever wondered what makes an email campaign great? There are millions of emails that go unnoticed each day. How do you ensure your emails don’t suffer the same fate?
We are here to tell you about some of the best ways to increase customer engagement through email marketing:
Segment Your Email List
Segmentation is simply dividing your email list into smaller lists of users that share some common characteristics. It can be done based on geography, demographics, user actions, behavior, and psychographics.
Segmentation ensures that the right audiences receive the right message meant for them and at the right time.
Modern marketing tools have advanced segmentation options that work easily, even with complex conditions.
Personalize the Content of Your Email
Personalization does not refer to just using the first name of your users in the email subject lines and bodies. It is much more than that. It takes into consideration personalized user experiences and offerings based on past purchase behavior.
This increases open rates and improves other important email marketing KPIs.
Read in detail about Essential Email Marketing KPIs and Metrics.
Create CTAs that Convert
Calls-to-action direct your users to take the desired action. The recipients are mostly wondering about the actions they are supposed to take based on the information in the email campaigns. Make this job easier for them by including a strong CTA with clear messaging.
Pro tip: Do not confuse the users with too many CTAs in a single email. Keep it limited and relevant.
Conduct A/B Testing
A/B testing is nothing but an experimental study in which 2 or more versions of an email are sent to an audience sample group. The results derived are then studied, and the version that performed the best is chosen as the winner to be sent out to the remaining users in the email list.
You can use A/B testing to experiment with different subject lines, preview texts, and other email body elements.
Integrate Other Marketing Channels
Email is a great marketing channel, but it isn’t the only one. Utilize channels like SMS, social media, Google ads, Facebook ads, YouTube, and others. An integrated marketing communication approach makes your messaging much stronger.
Pro tip: Use an omni-marketing strategy that considers all the available channels to deliver a consistent message to your audience.
Make Your Emails Mobile Friendly
A large number of people check their emails on their mobile phones these days. This makes it very important to check your email campaigns for responsiveness on different devices. Sophisticated CRM tools let you have other elements for the desktop and the web version of your emails.
Pro tip: Test the links, videos, images, font, text, and other elements in the template on different devices before triggering the campaign.
Increase Customer Engagement With ShopAgain
So, how does one go about increasing customer engagement with email campaigns?
Is there a one-stop solution for all your email marketing needs? The answer to that is YES!
ShopAgain keeps your email list clean and generates personalized emails that convert much better. Stop sending boring emails that the users don’t even open and avoid landing in spam. Start your Free Trial today.
Frequently Asked Questions
What increases customer engagement?
Customer engagement can be increased using several ways. Some of them include:
- Reward programs
- Working on feedback
How do I increase email engagement subscribers?
It is always a good idea to build your own email list rather than procuring it from somewhere which brings in ethical and legal issues. You can use lead magnets, pop-ups, offers, social media, and other channels to grow your email list.
What is engagement-based email marketing?
Engagement-based email marketing takes into account the interactions that the recipients have with your emails. It is important that your customers engage with your email content as the chances of conversion are dependent on that.