What Is a Drip Campaign?
Marketing has gone through a drastic change in recent years. With increased smartphone access, the entire world is moving towards digital media. Automation in marketing takes it a step further by removing the manual work required in sending campaigns regularly.
Email drip campaigns are a series of campaigns triggered based on a predefined schedule or the actions taken by the user during their journey with your brand. This nurtures your leads in a better way and increases customer engagement with your brand, therefore contributing to an increase in conversions.
How to Design Your Email Drip Campaign
In this article, we will help you with easy steps to design automated email drip campaigns so that you can automate your marketing processes.
Identify Your Target Audience
The first step is to identify your target audience for the email drip campaign. The audience can be divided into useful segments based on their common characteristics. Segmentation is important because you want to make sure that the right message reaches the right person at the right time.
Set the Goal of Your Email Drip Campaign
What is it that you want to achieve by setting up this automated email drip campaign?
This question should pop up in your mind before you even think of starting the drip campaign. Once you have established your goal, you need to start planning backward in order to achieve it.
Your campaign can also have multiple goals, a primary and a secondary goal.
Write the Copy of Your Email Drip Campaign With Examples
The copy of your email will be inspired by what goals you want to achieve through automated drip campaigns. Do you want more people to order from you? Do you want to divert traffic to other channels?
The content and subject line of the email need to be relevant so that the people on your email list do not unsubscribe.
Set Your Triggers
Triggers can be set based on actions taken by the users like signing up to your list, starting a free trial, watching a certain number of hours of content on your app, and submitting a form, amongst other things. Email drip campaign triggers decide when the automated drip campaign will be sent out to the qualified users.
Send Out Your Email Drip Campaign
Once you have identified your goals, segmented your audience, and designed the email template, it is time to send out the automated email drip campaign ideas to your users. You can also schedule the campaign start and end dates for a later time or start it as soon as possible.
Monitor Your Automated Email Drip Campaign Ideas
After the automated drip campaign is active, you can monitor the results in real-time on your marketing dashboard. Analyse open rates, CTR, number of clicks, and corresponding conversions against goals set in the automated drip campaign.
Pro tip: Record the drip campaign send times and introduce delays wherever needed. The best send times based on algorithms are often suggested by modern marketing tools.
Review Your Email Drip Campaign Periodically
Though the email drip campaign has now been automated, it does not mean that you should just set it and forget it. Your drip email campaign ideas need to be fine-tuned from time to time so that they stay relevant and necessary changes based on customer feedback are included.
Read more about Drip Email Campaigns: Definition, Benefits & Types.
Start Your Email Drip Campaign Today
Email drip campaign ideas let you nurture interested leads in a much more efficient manner than traditional email campaigns and the conversions are faster. Reduction of manual work saves some of your time and improves customer engagement rates with your automated drip email campaigns.
Sharing a simple example of automated email drip campaign:
1. Sending the welcome email communication instantly once a user signs up to your email list.
2. Waiting for 3 days and sending a detailed email stating the features of the products that you offer.
3. Waiting for 3 more days before sending a follow-up email with an attractive offer.
This automated email drip campaign flow is simple yet effective. You can create one for your business based on specific business requirements.
If you need help automate your customer retention strategy, you must start your ShopAgain free trial today. It is a one-stop solution for all your marketing needs.
Frequently Asked Questions
How do you structure an email drip campaign?
The structure of an email drip campaign starts with identifying the campaign’s goal. Post that, we move on to segmenting the audience and creating good email templates with strong CTAs. After that, the triggers are decided, and the campaign is sent out. It needs to be reviewed periodically.
What makes a successful email drip campaign?
A successful automated email drip campaign converts more users for you and needs attention from time to time. It makes your processes smoother and increases customer satisfaction at the same time.