Crafting and Structuring SMS for eCommerce Marketing Campaigns
Writing texts isn’t as simple as stringing together some grammatically-correct sentences and sending them to your customers — although it certainly does help if you have those skills! Crafting and structuring texts requires more than that; you need to consider the overall tone, where your text will appear, pay attention to the style, and much more. You need to craft your messages in a way that keeps the reader’s attention long enough to convince them and help the customers imagine themselves using the product. This article will give you some useful tips and strategies on how to write and structure your messages for eCommerce marketing so that they are more successful in achieving your goals and engaging your customers.
7 best tips for crafting effective sms for eCommerce
The following are the top 7 strategies for writing great text messages for sms marketing for ecommerce:
1. What’s the objective of your marketing campaign
2. Who are you targeting
3. What lines up the text flow
4. Set the timing and frequency
5. Keep it short, keep it simple, and keep it clear!
6. Always incorporate a Call to Action
7. And finally: measure, track and report
What’s the objective of your SMS Marketing Campaign
Every great marketing campaign starts with a clear objective. The early objective definition will help you make key decisions as you prepare for the marketing campaign of your ecommerce brand. What are you trying to achieve for your brand? Who are your target audience? What messages do you want to send to your customers? Once you have answers to these questions, you can start crafting the perfect text messages.
Who are you targeting
Some marketers use personas to define their target audience. This will help you understand how to communicate your message in a way that resonates with them. Keep your audience in mind when crafting your text, and consider what would appeal to them. For example, if your target customers are Gen Z then internet slang and pop vernacular will connect with them. If they fall into another demographic, however, that same language will leave your customers scratching their heads and feeling out of the place—which is the last thing you want. You have to keep in mind who your target audience is, always! Another tip that helps is, use strong verbs and an active voice to keep your writing engaging, and be sure to proofread for errors before hitting send.
What lines up the text flow
Your SMS marketing campaign relies on triggers to get people to act. Decide what those triggers are, and then craft your message around them. Voice and tone are core components of every brand. How does your brand speak and sound? Is it serious, playful, caring, warm, or direct? Together, all of these components make up your brand voice and should align with your brand ethos and target customer. In the Perfect Text example below, we’ve already used congratulations in the first sentence to set up a celebratory tone for the following sentence:
Fantastic! You just signed up for our text message tips newsletter! As a special bonus, we’ll send you our best texting tricks immediately so you can learn how to text confidently.
Remember, every communication you send should “sound” like you or reflect your brand, and this is especially true for SMS where copy is the main medium.
Set the timing and frequency of your campaigns
Before you start writing, it’s important to determine the start and finish dates for your campaigns and the number and frequency of SMSs. This will help you stay on track and ensure your project is completed on time. It’s also important to consider who your audience is and what they need from you. Keep these things in mind as you craft your messages.
Keep it short, keep it simple, keep it clear!
These are the three things you should always bear in mind when crafting text:
1. Keep it short: Too much text can be overwhelming, so keep your message concise.
2. Keep it simple: Use easy-to-understand language that your reader can follow without getting lost. Keep your subject lines, titles, and headers simple, yet catchy. They are meant to grab attention, communicate a core point, and introduce what is to come without being overly long or wordy.
3. Keep it clear: Make sure your message is unambiguous and easy to interpret.
Incorporate a Call to Action
No matter what type of text you’re writing, it’s important to always incorporate a call to action. This encourages your reader to take action, whether it’s clicking on a link, signing up for a newsletter, or making a purchase.
Measure, track and report
You have excellent options for measuring responses and tracking effectiveness of your sms marketing campaigns. You can use A/B testing to see which message tips or text messages tricks work best with your audience. You can also track how many people click through to your website or blog from your SMS. And, of course, you can always use CRM or text messaging software to measure, track, and report to check on how well your SMS campaign is performing.
Crafting Text Message Sequence for ecommerce: Why is it Important
You might be wondering why crafting a text message sequence for ecommerce is important. After all, can’t you wing it?
Well, kind of. You could send out a series of random messages and hope that your recipients will read them and respond accordingly. But there’s no guarantee that they will.
A better approach to text message campaigns is to think of it as a mini-conversation. You want to keep the recipient engaged by sending interesting and informative messages. At the same time, make sure you’re not overwhelming them with too many messages at once. Send out messages in small doses – one or two at a time. And remember to follow up if they don’t reply!
Leverage Your Overall Growth With ShopAgain’s SMS Marketing
SMS is one of the fastest emerging channels that enhances your larger eCommerce marketing plan. Keep your SMS text simple, fun, on-brand and start sending it to your customers now to reap the most benefit. As new channels are launching in the ecommerce space, it is the early adopters who often see the biggest gains. So, don’t delay! Adopt this powerful marketing channel now, build your brand, build trust, use it with intention to leverage , and revenues will follow.
With ShoAgain you can choose from a wide range of SMS templates and create smart SMS marketing campaigns seamlessly with other channels. Oh, we offer email and SMS together, an unstoppable duo right!
Well, that wraps up our guide on crafting killer text messages for eCommerce SMS marketing campaigns. As always, if you need any help getting started don’t hesitate to reach us out!
Frequently Asked Questions
How can you make your text messages effective?
1. Keep your messages clear and concise – get straight to the point.
2. Make sure your messages are well structured- use headings, subheadings, and bullet points to break up chunks of text.
3. Be consistent with sentence structure in SMS; you don’t want to mix sentence patterns within a paragraph or between paragraphs (e.g., starting sentences with I or You).
Which is the correct sequence to send SMS using built in SMS application?
1. Start by opening the built-in SMS application on your phone.
2. Enter the recipient’s phone number in the “To field.”
3. Type your message in the “Message field.”
4. When you’re finished, tap Send.
5. Repeat these steps for each additional text message you want to send.
How do you get feedback on a sent message?
One way to get feedback on a sent message is to ask the recipient if they understood the message and if they have any questions. Another way to get feedback is to wait for a response from the recipient.
How do you make a text list?
Start by brainstorming what points you want to hit to make a text list. Once you have your main points, start with an introduction that will grab the reader’s attention. After the intro, make each point its section with a strong headline. Finish up with a conclusion that sums up your main points.