What Is A Good Email Open Rate
If you’re using email marketing as part of your ecommerce strategy, then the open rate of your emails should be at the top of your mind. What is a good email rate for email marketing? A good email open rate varies depending on which industry you’re in, but it’s generally considered to be any percentage above 20%, but you may have some additional questions about what an open rate means and how to improve the email open rate for email marketing.
Why is a Good Email Open Rate Important
Your email open rate is a key metric that tells you how well your ecommerce email marketing campaigns are performing. It is a metric that helps to determine the performance of your email marketing campaign and it also tells us how much engagement there is in the email marketing efforts. If your open rate is low, chances are that you’re receiving fewer clicks and leads through your email campaign. A low open rate could indicate that your emails are irrelevant to your audience or that they are going to the spam folders. A good email open rate means that people are actually opening and reading your emails, which can lead to more sales and conversions. Either way, it’s important to keep track of your open rates so you can make changes to improve your email marketing campaigns.
Email Open Rates Average for Different Industries
The average email open rate across all industries is 21.5%. However, there are some notable differences between different industries. For example, the open rate for the retail industry is higher at 23%. This could be due to the fact that people in this industry are more likely to be early adopters of new products. The open rate for the electronics industry, on the other hand, is much lower at 19%. This could be because people in this industry are bombarded with marketing emails on a daily basis and have become desensitized to them.
Email open rates vary widely depending on how relevant your content is to your audience and how often you email them. For example, according to MailChimp, it’s typical for nonprofit emails to have an average open rate of 25.17%, while many B2B companies average 21.33%. This wide range illustrates why it’s important to track your open rates over time so you can see if they are improving or not.
How to Improve Email Open Rate for Ecommerce
Email marketing is a great way to reach out to potential and current customers. But how to improve the email open rate?
Here are some tips to improve your email open rate:
1. Keep your subject lines short and to the point. Here are some examples you can look at (and thank us later)
2. Make sure your email content is relevant and interesting to your customers.
3. Use images, but don’t make them the only focus of your email.
4. Use personalization to make your emails more engaging.
5. Send your emails at the right time.
6. Make it easy for people to unsubscribe from your emails if they want to.
7. Always test your emails before you send them out.
8. Focus on the things that will make the email useful to your readers.
9. Use a clear call-to-action so readers know what to do next when they’re done reading your email (like click here).
Know more about increasing your ecommerce email marketing engagement rate here.
Frequently Asked Questions
What is a good open rate for email 2022?
The average open rate for email marketing in 2022 is between 20-30%. This means that if you have a list of 1,000 people, you can expect 200-300 of them to open your email.
Is a 40% open rate good?
The average email open rate is between 20-30%. So, a 40% open rate is considered good.